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Allemaal naar Nagoya, NGO ftw

WWF Allemaal naar Nagoya - Homepage impression
WWF Allemaal naar Nagoya - Call to action
WWF Allemaal naar Nagoya - Facebook Connect integration
WWF Allemaal naar Nagoya - In the press and viral on twitter, facebook

Joke Schauvliege, minister of environment, nature & culture was going to Nagoya (Japan) to attend the biodiversity congress. WWF wanted to support her by making a virtual fun petition. Together with Ogilvy Brussels we came up with this idea of making a virtual flight to Nagoya. The project is an example of how to use and integrate social media in order to generate traffic.

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